Information Architecture (aka IA) – an art and a science that does its best to organize websites so that users, no matter how technically skilled they are. It helps them find exactly what they are looking for. IA is the mandatory phase of the construction of any successful digital project aimed at helping us to sell our ideas efficiently. In other words, IA ensures a simple design and a set of complex interactions aimed at guiding our potential consumers on certain routes, offering relevant experiences to them. Hopefully, these routes are measured by the achievement of well-defined goals.
The studies conducted throughout the years by Nielsen Group pointed out that 10% of the total tasks that a user must carry out yearly fail due to a faulty IA. So, maybe such data will give one good reason to learn more about Information Architecture.
