DIGITAL EXPLORER — START-UP INNOVATION. INFORMATION ARCHITECTURE. CONTENT STRATEGY
If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn't benefit the same treatment. This post is all about why you should pay attention to your content.
Most probably you already now that content quality matters and Google is making sure of it. Time spent of page affects your ranking even more and so does other things.
Writing for the web is one topic I love to talk about. This time I've chosen 7 personal favorite articles from Norman Nielsen Group. Although some were published few years ago, the learnings and advices he has been given still apply today.
Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve came across three interesting articles related to content, so I’m sharing them with you hoping you’ll find them useful.
In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example.
Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter. It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.
Bucharest story of World Information Architecture continues with its third edition. The main theme of the event - how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.
From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, usability, content strategy and user experience.
My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony!
Today ‘s lesson is all about the Romanian webcomic success story of Fredo&Pid’jin®. Here there are some of the best insights as shared at WIAD2015 Bucharest by Eurgen Erhan and Tudor Muscalu.
DISCOVER THE WORLD — TRAVEL. SYMBOLS. MYTHOLOGY. HISTORY.