iCEE.fest 2018

iCEE.fest is one of the largest and the most significant digital and tech related initiatives in the CEE and SE Europe. 2018 edition happens next week, June 14-15, in Bucharest, Romania.

It always gives me a great pleasure to write about the good things that happen in Romania and iCEE.fest 2018 is one of them. Launched back in 2008 in Romania as a local-focused event (RoNewMedia), iCEE project evolved over the years as a regional complex.  

iCEE.fest 2018

iCEE.fest 2018 format looks really good and is given by:

iCEE is one of the largest and the most significant digital and tech related initiatives in the CEE and SE Europe region since 2012. iCEE attracts each year close to 4,000 attendees from over 20 countries and 150 internationally acknowledged speakers. And, if you do not believe me, just check out iCEE website. 

200+ experts in disruption by digital & tech

iCEE.fest 2018

iCEE.fest 2018 thought leaders

There are some world class thought leaders and experts who will take the five main stages at iCEEfest. But, that’s nothing new for iCEE.fest.

The key speakers and the topics talked have always been the main reasons for me to attend iCEE.fest. So, this year, we are going to hear influencers from Facebook, Google, Instagram, New York Times, CNN International, 500Startups, Shazam, Netflix, Youtube,Ryanair, Millennial Money, Socialbakers,  Social Chain, Bitdefender, InMobi, 11Health, Happy Finish, REWIND, Kiip, GroupM, DDB EMEA, Publicis Madrid, Techstars Dubai Accelerator, just to mention a few.

The range of topics is generous: content, creativity, VR & AR, awareness and performance marketing, tech (adtech, smartech, data), apps and mobile, e-commerce, fintech and smart living (smart cars, smart homes). So, you might have to be very picky! You can’t be on all five stages of the festival!

To conclude, you get high quality and engaging content, carefully curated conferences and master classes, as well as the experiential areas (indoor and outdoor) featuring the latest items in tech and media.

Boosting Startups

One of my favorite things to do at iCEE.fest 2018 is the opportunity given to startups to test their business ideas with a highly qualified audience. Not to mention the 50+ potential investors present at the event. Entrepreneurs get the chance to present on the main stage of the festival in the live-on-stage elevator pitch ‘200 Seconds of Fame’.

IAB MIXX Awards

iCEE also partnered with IAB Europe to host the world famous IAB MIXX Awards (Marketing and Interactive Excellence Awards) competition in Romania. It’s the only 100% digital international competition held in Romania by the association of the industry – an impartial organization, and rolled out by worldwide recognized standards.

The IAB MIXX Awards rewards the best Romanian works in the interactive and digital landscape. This year campaigns will compete in 8 different categories:

  • Best Performance Campaign
  • Best Native Advertising Campaign/Project
  • Best Video Campaign
  • Best Content Marketing Project
  • Best Digital PR Campaign
  • Best Social Media Campaign
  • Most Experimental and Innovative campaign
  • Best Interactive Experience

The most innovative campaign will be rewarded by Best Digital MIXX Award of the year!

Last, but not least important …

iCEE.fest is known for knowing how to get together the right people. And I’m not talking just about the speakers! Top brands and world class agencies make up 40% of our audience and attendees range from C-level (20%) to management and executive levels (18%). Plus, it’s almost a guarantee that among those 4000 people, you’ll always find familiar faces.

And, it would really unfair not to say something anyone who ever attended iCEE.fest knows. These guys work really hard, but they party harder! Stand up comedy shows, live music and famous DJ’s are also part of their DNA.

To get the latest news about the festival, but also on the developments of the industry in CEE region, visit iCEE.news website.

Posted by Ana-Maria Bogdan

Leave a Reply