Life is one big adventure, isn’t it? And every choice we make along the way is a chance to grow and learn. The wonderful thing is, whatever the choice, however big or small, you’ve got a choice! But, and this is important, we have to remember that our choices affect everything in our lives. Therefore, each and every choice matters. It matters and not just our own life, but others’ lives too.
What Peter Georgescu—A Romanian who spent his childhood in a communist labor camp only to escape through tremendous efforts to the United States and become one of the most successful CEOs of Young & Rubicam advertising agency ever had, reminds us is that we need to pay attention to how we make that choice. Is it out of revenge? Childhood sufferings? Fear of poverty or death? or is it out of something totally different?
Peter Georgescu
Author & Speaker, Former Chairman and CEO Young & Rubicam
“Every choice matters, some more than others, but the most wonderful thing is that the more often you make the right choices out of love rather than selfishness, the easier they become and the more they simply become ingrained behavior.”

Dr. Joel Hoomans as well as other authors talk about people making around 35,000 remotely conscious decisions each day: from what to wear to what book to read, or what kind of coffee to get to who to spend our time with. It is a scary number, if you think about it! Lots of these decisions are done in “autopilot mode” and that can be tricky.
On the other hand, some of the decisions we make are heavier than others: what to believe, whom to trust, what school my kids should attend, should I stay safe with my corporate job or take a chance and start my own business, do I vote for Liberals or Conservative etc. Basically, each choice carries certain consequences – good and bad. Each choice matters. As previously mentioned, choices affect us and others, whether in some cases this is obvious or not. Regardless, the ability to choose, God entrusted us, is an incredible power that we have and should appreciate and guard it accordingly, not taking it for granted. Being aware of this unbelievable power of making a choice we have been given, also carries the obligation to be stewards of good.
BOOK TO READ
Peter Georgescu
The Constant Choice: An Everyday Journey from Evil Toward Good
The Constant Choice shows us a way to make positive changes in our lives and the future of humanity. It’s up to each of us to become activists for good. Georgescu just shows us one way of doing it!
Although it was first published in 2019, this book is more relevant now than ever. For both Eastern Europe born people and Americans, this narrative will reveal the other side of the same coin. In other words, you get to understand what communist regime actually meant for people in Romania. Also, for those dreaming of the American dream—the book will help you discover and understand different kinds of challenges, specific to democracies and corporate environments.
Human behavior analysis, personal experiences and spirituality are three major ingredients of this book. The Constant Choice shows us how to change who we are for the better. The path Georgescu reveals to us is that of becoming activists for good.
