World IA Day 2015 @ Bucharest

Romania joins for the fourth time the global IA community by organizing World IA Day. A day of sharing knowledge about Information Architecture, digital content and user experience. 

World Information Architecture Day (WIAD2015) reached its 4th edition in Romania. Driven by the desire to empower the community to shape the practice of information architecture, R/GA Bucharest and MakeSense joined their forces to gather on February 21 at Copper’s Pub all those people passionate about information architecture, user experience and digital content. 

World IA Day – The growing global community of Information Architecture

Architecting happiness

On February 21, 2015 we shall try to find answers to questions we believe to be critical to the future of how we practice information architecture:

  • How can information affect happiness?
  • How can we best architect structures for information that promote happiness?
  • What work are organizations doing to bridge the gaps we face as we transition from a primarily analog to a primarily digital way of life?

We shall do this together with the help of some awesome international and local speakers. Below you will find a brief presentation of the event, but you can also keep an eye on World IA Day website or WIAD2015 Bucharest Facebook page.

WIAD 2015 Bucharest – registration

Registration starts at 9.30am! I know it’s early for a Saturday, but we’ll have a chance to catch up over coffee and croissant until 10.30AM, when the first presentation begins.  Lunch will be served around 1-2PM and sweats around 4-4.30PM. If you feel like having a beer, whiskey or cocktail,  there are plenty of choices, but it’s all on you!  The conference will end around 6-6.30pm with a networking session.


Dumitru Prunariu – Special Guest

Dumitru Prunariu, Romania’s first astronaut, our special guest at World IA Day in Bucharest.

Dumitru Prunariu, Romania’s first astronaut, our special guest at WIAD2015 in Bucharest.

What better way to start a day about happiness, if not with an inspirational true story shared with us by Mr. Dumitru-Dorin Prunariu, Romania’s first astronaut and former President of the Association of Space Explorers. His life story is nothing but a strong proof that dreams, no matter how daring, can become reality.

But, there are more awesome speakers presenting at World IA Day 2015 Bucharest.

Designing Users’ Happiness @ WIAD2015

The process and secrets of how R/GA’s approach of Experience Design – the discipline that employs a 360 approach to how people experience brands and live with their products and services, is put in practice for well-known brands such as O2, Beats, Turkcell and many others.

From Green to Magenta

Alecsandru Grigoriu Ciprian BoiciucYou think you know a story, but you only know how it ends. To get to the heart of the story, you have to go back to the beginning. (King Henry VIII, The Tudors TV Series) – that’s a perfect motto for Telekom case study Grapefruit team will share the you for the first time ever. It’s the whole story of a project developed in almost two years, involved dozens of people and thousands documentation pages.


Stefan IarcaCarrefour Online – the interface with a new breed of consumers

Sharing the stories and learnings behind the design of the user interface of Carrefour Online, one of the most active e-commerce players in Romania.

Happiness with Fredo & Pid’Jin


Eugen Erhan Surprising stories from the two creators of Fredo & PidJin, the Web comic that tells the amusing and sometimes bizarre stories of two pigeons on a mission to destroy to world.  Their stories have been shared by Washington Post, Mashable, TheNextWeb, Gizmodo and others. Mike Reiss (co-creator The Simpsons), Vince Gilligan (Breaking Bad), Zach Weinersmith (SMBC), Matt Inman (The Oatmeal) are just some of the millions of fans following Fredo & Pid’Jin’s adeventures.

A Tiny Bit of Happiness in Healthcare


Adrian IacomiPatient happiness (on the long and the short term) is the goal of medical care. May this be a pleasant medical visit or a successful treatment, sometimes to solve big problems we have to look at the tiny things that get lost in such a complex architecture.

A brief case study on the main Romanian medical networks which try to find where the tiny bits of happiness are getting lost too easy.

How Multiple Personality Brands Deal with Content


Alexandra Enachescu Raluca and Alexandra Enachescu have been working together as communication engineers at MakeSense for the past four years. They know very well that content takes different shapes and sizes, so together they help all sorts of brands to create content for their channels considering the specific contexts. On February 21st at WIAD2015, they will share some really interesting insights about six brands, their multiple personalities and content challenges they face.

Andra Zaharia

Special thanks need to be said to Andra Zaharia, WIAD2015 Bucharest presenter. Digital communications & PR lady turned tech community wiz, Andra has been involved with startups & tech companies/projects for few years now. She one of the great supporters of World Information Architecture Day since 2012.

Let’s keep in touch!

Follow WIAD2015 Bucharest news on Twitter and Facebook…and if you would like to spread the word about the event, feel free to use #WIAD,  #IA, #IAI, @WorldIADay@WIADbucharest@IAI. Thanks!


Our local and global sponsors made sure all participants coming at WIAD2015 Bucharest we’ll go home with some really nice goodies.

  • Rosenfeld Media — 1 full digital library
  • Axure — 1 Axure Pro license
  • User Testing — 1 package of 10 user tests
  • UIE — 60-day access to the All You Can Learn library for all attendees
  • — 60-day “Freelancer” level subscription for all attendees; 50% off any plan for all attendees
  • Justinmind — 1 perpetual license
  • Peter Morville, Intertwingled — 2 books
  • Kristina Halvorson & Melissa Rach, Content Strategy for the Web — 2 books
  • Margot Bloomstein, Content Strategy at Work — 2 books
  • Moleskine Smart Notebooks, Creative Cloud Connected – 2 items
  • Moleskine Notebooks, Hobbit edition — 3 items

Joining WIAD2015

This is an invitation-based only event. While the number of requests is very high,  there are only 150 seats available. Therefore, if you have compelling reasons for attending this event, send an email to the organizers at:  [email protected]  Our team will get back to you with an answer as soon as possible. Thank you!

About IAI

Information Architecture InstituteWIAD is an initiative of Information Architecture Institute (SUA) and takes place simultaneously in 38 cities from 24 countries across the world. This year, the central theme is “Architecting happiness” and refers to the way a well made informational architecture can increase the happiness degree of the online user, following the interaction with mobile websites and apps.

WIAD2015 Bucharest

Brought to you with happiness by our organizers, local partners and global sponsors:

WIAD2015 Bucharest stories

If you want to find out more about the things we’ve learned at World IA Day in Bucharest, you can read the following stories:

Posted by Ana-Maria Bogdan

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