June 24 has a special significance for both Romanians and all those who appreciate the beauty and meaning of the traditional folk costume. Every year, on June 24, we celebrate The Universal Day of the Romanian Blouse and this is what happens around the world this year.
The brief story of how the Romanian IA turned from an ethnic blouse into a fashion icon. Yves Saint Laurent, Tom Ford, Oscar de la Renta, Emilio Pucci, Philippe Guilet, just to mention a few, found a genuine source of inspiration in the Romanian traditional folk costume. Truth to be told, it all started with Matisse’s paintings and French Designer Paul Poiret.