We know great user experience are created through branding, content, functionality and usability. Yet, what content actually is? Well, Content is a business asset. It the lifeblood of any company regardless of its size. s not a product, it’s a feature. Without it, your product or service does not exist. Content helps you describe what your products do to make your customers’ lives easier.
Also, what we fail to realise is that when neglecting content, the chances to have a successful digital project decrease dramatically. To make sure this does not happen, creating a content strategy is one of the strategic direction of a digital strategy. But having a healthy content strategy takes time, resources and a long-term commitment.
Information Architecture (aka IA) – an art and a science that does its best to organize websites so that users, no matter how technically skilled they are. It helps them find exactly what they are looking for. IA is the mandatory phase of the construction of any successful digital project aimed at helping us to sell our ideas efficiently. In other words, IA ensures a simple design and a set of complex interactions aimed at guiding our potential consumers on certain routes, offering relevant experiences to them. Hopefully, these routes are measured by the achievement of well-defined goals.
The studies conducted throughout the years by Nielsen Group pointed out that 10% of the total tasks that a user must carry out yearly fail due to a faulty IA. So, maybe such data will give one good reason to learn more about Information Architecture.
