Romanian folk costume

The Suman – A Romanian Folk Coat Fit for a Queen

When I wrote When Fashion Designers Forget to #givecredit article, I promised I will come back with a story about “the suman”. It’s a piece of the Romanian traditional costume which Tory Burch used in her 2018 Resort Collection without giving credit to its source of inspiration.    

This article gives you a better understading of the history of the suman. Plus, bring to your attention few things that Tory Burch and many other designers probably have no idea about:

  • Almost 100 years ago, so, way they discovered the beautiful Romanian suman, there was an extraordinary woman who promoted it. Her name is Queen Marie of Romania! 
  • There are important museums around the world which have in their exhibitions for tens of years some amazing sumans, vests, coats and entire Romanian folk costume;
  • Few years prior to Tory Burch, Ioana Corduneanu and Alina Elena Iancovik, two Romanian designers, used the suman and its stylish intricated black embroidery as a source of inspiration. And they did all this not just by giving credit, but also but reinterpreting it. 

The Romanian SUMAN

“Suman” – that’s how Romanians call it for some hundred of years; it comes from the Bulgarian word “sukmanŭ”, meaning peasant coat.The suman was wore (and still are) by both women and men in various regions of Romania during autumn-winter time. In the old days, it was hand-made 100% by women of all ages. Passing the art of weaving and embroidery was done from generation to generation along with all the hidden meanings of the symbols and patterns.  

These were hand woven from wool and embroided by women. The embroided symbols and colors may vary depending on the region, yet black is the dominant color of the embroidery. 

Suman - Romanian folk autumn coat
Suman - Romanian folk winter coat

The Suman fit for a Queen

Queen Marie of Romania

Five years ago I posted a story — Falling in Love with My Romanian IA, depicting Queen Marie of Romania, the 22th granddaughter of Queen Victoria. She married Prince Karl of Hohenzollern-Sigmaringen, Prince of Romania and followed him to Bucharest.

She came at a very young age to a foreign country, full of hopes and questions, not knowing much about Romanians. She fell in love with the people and their heritage. 

Yet, God gave some of His greatest gifts a Queen can enjoy. A country which became her heart’s home. Traditions, customs and beautiful landscapes which inspired her to write about and fight for Romania. The love a nation who honours and remembers her even today. 

On August 1924, Queen Marie of Romania became the 2nd European monarch ever to grace the cover of Time Magazine, after King George V. She was also the 3rd woman ever on the cover of Time, after the Italian theatre icon Eleonora Duse and the future U.S. First Lady Lou Henry Hoover.
"I came to this country at very young age, yet I became one of you."
Queen Marie of Romania
Queen Marie of Romania (1875-1938)
The Queen of Our Hearts

And, if you knew her story, you would know that the above quote is an extremely accurate representation of the truth. Queen Mary found inspiration in our cultural heritage and in return she inspired us back. She was a queen proud to wear her adoptive country’s folk costume. And, as you can see Queen Mary and her daughters were extremely proud to wear the Romanian suman.

Queen Marie & The Suman
Queen Marie of Romania and Princesses Irina, Ileana, Marie, Mignon, and Helen (1923)

There are hundreds of pictures of the Queen wearing the out national costume. The picture above is just one proving how she passed on her love for the folk costume to all her daughters. It’s also shows you the sumans and the IAs made especially for the Romanian Royal family.  

In many of the pictures I have mentioned, Queen Marie appears proudly wearing a suman she had made for her. It was a much modern interpretation and cut of the traditional Romanian suman. 

The Romanian suman - on display for the world to see

Maryhill Museum of Art

Sumans, vests and other clothing pieces of similar type of embroidery continued to be made and wore without interruption for hundreds of years. Their beauty and amazing embroidery turned them into real treasures for museums around the world. And I picked two of these museums which started collecting various pieces of the Romanian folk costumes since the beginning of the 20th century. 

Not by chance, I shall start with Maryhill Museum of Art (Portland, US), one of the Pacific Northwest’s most enchanting cultural destinations. It is housed in a Beaux Arts mansion on 5,300 acres high above the Columbia River.

 The museum was founded Northwest entrepreneur and visionary Samuel Hill (1857 – 1931). Lawyer, railroad executive and “an eccentric Washington State millionaire with a passion for the Columbia Gorge”, as Oregon Portland Encyclopedia contributor Kristine Deacon calls him, Samuel Hill substantially influenced the economic development of the Pacific Northwest region in the early 20th century. He purchased the property and began building the house with dreams of establishing a Quaker farming community. When the goal proved untenable, Hill was encouraged by friends actresses Loïe Fuller, Queen Marie of Romania, and Alma de Bretteville Spreckles to establish a museum. And so he did, despite all challenges he had to face.


Queen Marie and Sam Hill, 1926 Courtesy Oreg. Hist. Soc. Research Library, OrHi63563

An ambitious visionary and “inveterate globetrotter”, Sam Hill was a long-time friend of Queen Marie of Romania.  Besides being considered one the most beautiful royals of Europe, she was an influential monarchs and political figures of Europe at that time. Therefore, it is no wonder that her visit to the United States (1926), prompted a media frenzy like no other. On November 3, at Samuel Hill’s invitation, she presided over the yet-unfinished Maryhill Museum of Art’s dedication ceremony. Later on, in her diary Queen Marie called Maryhill:

“that strange uncouth cement building erected by the just as strange old Samuel Hill. ... I knew when I set out that morning to consecrate that queer freak of a building that no one would understand why; I knew it was empty and in no wise ready to house objects for a museum. I knew there were scoffers about me, even hostilities, but a spirit of understanding was strong in me that day and I managed by my own personality, by my words, by my spirit, to move all the hearts beating there this morning. ... I knew that a dream had been built into this house, a dream beyond the everyday comprehension of the everyday man”.
Queen Marie of Romania
Queen Marie of Romania (1875-1938)

On this occasion, Queen Marie donated more than 100 works of art and personal items to the museum. This donation included 

For those who would love to explore the story of the Queen’s Marie Collection, I warmly invite you to watch this short video.

Queen Marie of Romania’s gift served as the basis of what today is an impressive collection of over 450 pieces of Romanian folk costumes, textiles, icons, paintings, manuscripts. 

Queen Marie Suman 1924

Last but not least important, in January 2020, Maryhill Museum of Art announced that it will open its 80th anniversary season on March 15 a special Romanian Textiles Exhibition.  

“A Particular Beauty: Romanian Folk Clothing” Exhibition features 20 fully dressed mannequins and numerous individual garments including coats, chemises, blouses, and vests. Visitors can admire a variety of Romanian embroidery techniques, mediums, and styles. According to Curator of Art Steve Grafe, “This marks the first time that we have mounted an exhibition of this scale of Romanian textiles. (…) It will give the public an opportunity to see many objects that we have recently acquired as well as pieces that were gifted to the museum when it was first established.”

The Romanian suman - on display for the world to see

Horniman Museum & Gardens

Sumans, vests and other clothing pieces of similar type of embroidery continued to be made and wore without interruption for hundreds of years. Their beauty and amazing embroidery turned them into real treasures for museums around the world. And I picked two of these museums which started collecting various pieces of the Romanian folk costumes since the beginning of the 20th century. 

Opened to the public since Victorian times and located in South of London (UK), The Horniman Museum & Gardens mission is to connect us all with global cultures and the natural environment. It’s on Horniman website photo gallery I found these amazing Romanian sumans, coats and vests. Photo credits belong to Horniman, I only put it together in these collages for you to enjoy.  

Romanian Suman @ Horniman Museum
Romanian Vests @ Horniman

The Romanian National Rugby Team

Ioana Corduneanu

Graduating “Ion Mincu Institute of Architecture” (Bucharest), Ioana Corduneanu is recognized in Romania as one of the most important contributors for preserving the tradition of the national folk costume. Many years ago she launched Semne Cusute project where she meticulously started documenting the symbols and patterns embroided by the Romanian women from all corners of the country on their family’s folk costumes.

The reason I mention has to do with the fact that she was one of the first to bring back to the attention of the international and local public the Romanian suman. And this is the story of how she did.  

Ioana Corduneanu
Photo: Ioana Corduneanu Facebook page

On December 17, 2013, the Romanian Rugby Federation officially announced the long-term partnership with Semne Cusute Association founded by Corduneanu. This meant that starting the beginning of 2014 Stejarii, the Romanian national rugby team will wear the symbols of the Romanian traditional culture on their equipment. 

When asked about this initiative,  Lucian Lori, Communication & Marketing Director of the Romanian Rugby Federation, said: “We wish Stejarii to be the essence of what Romanian means. We all know the sport is the best ambassador and we would like to take advantage of this opportunity and show the world proofs of our culture. Out of the dozens of Romanian traditional motifs, we chose the strongest ones for what they signify inspires us. Moreover, the symbol we chose for 2014 will be embroidered on the t-shirt to strengthen the message linked with the preservation of our tradition.”  

Suman - symbols explained
The Spiral & The Horns of the Ram symbols - explained by Ioana Corduneanu
It is an honour for us to support the connection between our Romanian tradition and such a sport with a long history, by ennobling Stejarii t-shirts with ancient symbols expressing the values of our people. Taking such responsibility is is a step forward towards rediscovering our identity.
Ioana Corduneanu
Ioana Corduneanu
Founder, Semne Cusute Association
Romanian Rugby National Team 2015 T-Shirts
Romanian Rugby National Team

IIANA 2015 - Queen Marie Suman

Alina Elena Iankovic

Alina Elena Isakovic
Source: Alina Iancovik Facebook page

Back in 2015, Alina Elena Isakovic, founder of IIANA, an online fashion shop brand of ethnic inspiration, revived the classic peasant winter coat called “suman”. Back in 2015, Alina Elena Isakovic, founder of IIANA, an online fashion shop brand of ethnic inspiration, revived the classic peasant winter coat called “suman”. 

It is not by chance that now I bring to your attention IIANA’s 2015 collection. Yes, it has everything to do with Tory Burch copy-cat Romanian suman.

My inspiration comes from old books I have been collected along the years from antique shops. I believe that the best source of inspiration is the one from coming from the old Romanian books. In my design shop, we do not necessarily take into consideration the fashion trends. We rather prefer to think of new ways of how to integrate an old traditional Romanian piece of clothing into a stylish modern urban outfit.
Alina Elena Isakovic
Alina Iankovic
Fashion designer, Founder of IIANA

One of the pieces is a suman named “Queen Marie”. It makes a meaningful connection with Queen Marie of Romania, one of the most elegant and influential royals of her time. The pictures are self-explanatory, yet I added a few details below. 

IIANA 2015 - suman

It is worth mentioning that all these pieces use natural fabrics and the hand made embroidery is mostly by local artisans in Gorj area, Oltenia. It’s a region well-known for the suman both men and women wear for centuries. This means a lot when it comes to preserving the authenticity of the embroidery and respect for what it means. As you know, symbols carry meanings and when put to together, they tell a great life story. 

Just a brief conclusion

Marrying original folk pieces and modern clothing

To the present days, Queen Marie of Romania remains the greatest promoter of all times of the Romanian traditional folk costume. The sumans, the IAs, the rich and amazing folk costumes she so proudly wore were not just an inspiration for the fashion designers across the world. For Her Majesty, wearing the Romanian folk costumes was a way of connecting with the energy of the people who welcomed her as their Queen of Hearts. Queen’s Mary legacy is today carried out by fashion designers and folk costume curators such as Alin Gălățescu, Iulia Gorneanu, Ioana Corduneanu, Alina Elena Iankovic, Philippe Guilet and many others.  


  1. Corduneanu, IoanaAbout me,
  2. Clay, Henry L. — A Rumanian Quee in the West, Frontier Times, April-May 1968
  3. Deacon, KristineQueen Marie of Romania’s 1926 visit to Oregon, The Oregon Encyclopedia, 
  4. Edwards, Tom — Queen Marie and Her 1926 Visit to the Pacific Northwest, Maryhill Magic Newsletter, 2008
  5. Galescu, RoxanaIIANA, eleganță cu influențe tradiționale, Fashion Premium Magazine, January 16, 2019, 
  6. Marie, Queen of Romania — America Seen By A Queen: Queen Marie’s Diary of her 1926 Voyage to the United States of America, Bucharest, The Romanian Cultural Foundation Publishing House, 1999
  7. Moldovan, Medeea — Gypsey Vest – cojoc tradițional românesc, made in India, vândut de un brand celebru la un preţ exorbitant, November 19, 2018 
  8. Neblea, Andreea — Cum a ajuns cojocul românesc să fie made in India şi vândut de un brand celebru la un preţ exorbitant, Adevărul Newspaper, November 19, 2018
  9. Pakula, Hannah — The Last Romantic, New York: Simon and Schuster, 1984
  10. Însemne solare și modelele pandurilor pe tricourile de cupă mondială, Romanian Rugby Federation, August 18, 2015
  11. Simboluri ale culturii românești vor fi promovate de Sttejarii începând cu 2014, Romanian Rugby Federation, December 17, 2013
  12. Maryhill Museum of Art Opens 80th Anniversary Season with Romanian Textiles Exhibition, Maryhill Museum of Art, January 31, 2020
  13. Maryhill Museum of Art, January 31, 2020


I I highly encourage you to click on these links and enjoy even more amazing images. 

Vintage Romanian IA Exhibition at ParkLake  

As you well know, I‘ve written before about the beautiful Romanian traditional blouse called IA … This time it’s the story behind the scene of creating The Amazing Vintage Romanian IA Exhibition at ParkLake. Celebrating The International Day of IA on June 24-25 2017, ParkLake Mall marketing team brought together Iulia Gorneanu and MSPS agency to prepare a very special full-weekend event.

Being at the same time longest day of the year celebrated across the globe, June 24 is also known as Midsummer, Summer Solstice or Litha (the fire festival in neopagan cultures), Adonia, St. John’s Feast Day, Jāņi, Liða / Litha, Midsommar, Ivan Kupala Day, Juhannus, Mittumaari, Alban Hefin, etc.

It’s a day when the sky opens up and let’s the charming, yet mean Sânziene (also known as Baccante, Nimphys, Fees, Naiads or Dryads) to dance till they burn the ground where they gather/ It’s the day when the two worlds, The Sky and The Earth, communicate at energetic and vibrational levels just the same way two people who truly love each other do. It’s the moment when plants get miraculous healing powers and women wear Sanziene flower wreaths on their heads.

Unique vintage Romanian IA

I shall not keep you too long reading as I would rather have you gaze at the pictures I’ve taken at ParkLake while Iulia Gorneanu and her great friends, MSPS team and myself were working on making happen a very special IA dedicated event ParkLake. It all started around 10PM and lasted until around 4AM in the morning, when we finally said “yes, this is it!”.

We assembled a customized 3 meter high aluminum construction and secured it, so it can hold over 35 Romanian traditional IAs dating back to the beginning of the XXth century. And it only took 8 people to do this, great dedication and much attention to detail. Iulia is a perfectionist, so make no mistakes, assembling the metallic display support was far easier than choosing and arranging the IAs. With a collection of more that 50 vintage Romanian IAs to choose from, we had to be extremely picky, so we can show the different types of symbols, patterns and IA models covering all Romanian ethnographic regions.

These wonderful handmade embroidered IAs are part of Iulia Gorneanu’s personal collection. Putting together piece by piece such a vintage Romanian IA collection is quite extraordinary! Each one of these IAs has a story behind and I’ve listened many of them. It’s just captivating! With a soft voice, big blue eyes and very gentle touch, you can actually feel the love Iulia has for the Romanian traditional blouse. These wonderful IAs have been collected with great diligence, fitted and cared for with great love that such creations born around 1900-1940 deserve. And Iulia’s mom put huge efforts in helping her keep the IAs’ beauty.

Sacred geometry

Many of these IAs are extremely difficult to see and those familiar with the sacred geometry or with the traditional costumes from other parts of the world will not be surprised to discover that the signs and symbols are sometimes identical.

Reinterpreting the traditional …

For years Iulia Gorneanu is known for being an IA curator, creative director and fashion stylist showing and teaching women how to reinterpret in a modern registry the different elements of the Romanian traditional costume. She’s also known for her long-term collaboration with some well-known Romanian designers. Fortunately, this weekend (June 24-25), if you visit ParkLake mall in Bucharest, you’ll see exactly what I’m talking about… in the meantime, just for you, my dear readers, a small incentive to get you out of the house! Credits and applauses got to photographers Ciprian Strugariu and Cristian Floriganta, Art Director Alin Galatescu and proud IA collector Iulia Gorneanu.

Romanian IA

Vintage Romanian IA @ ParkLake

and celebrate the International Day of IA

I do hope this story will convince you to visit ParkLake Mall in Bucharest with your friends and family and enjoy all the things that a large team of dedicated people put together for you, so you can properly celebrate International Day of IA with your family… and if your are not convinced yet, allow me to summarize below why you should spend few hours at ParkLake this weekend:

  • Iulia Gorneanu’s vintage Romanian IA collection
  • Photo Exhibition – see how you can reinterpreting the traditional clothing in a modern context; don’t miss the chance the see some first-time ever shown pictures of old folk costume elements combined with modern clothing pieces; credits go to….
  • Free make-up and hair braids (2-8PM) – take your IA, go to ParkLake main area and Kendra beauty magicians will give you a millions bucks look;
  • Photo-booth (2-8PM) – great moments must be preserved, so once you’re done with the makeup, go and get your free picture and take it home with you;
  • deDor boutique corner – shop really authentic IAs, vintage Romanian clothing and
  • Creative workshops for kids (4-8PM, Saturday and Sunday) – where they will learn how to make their own toys and create various accessories and objects with Romanian elements;
  • Romanian traditional music – (6-8PM, Saturday and Sunday) – listen and dance the Romanian way with Silviu Biris and Diana Matei, two great singers and entertainers.

All above events will take place at ParkLake, Main Square area. The exhibitions are open to the public starting 10AM till closing time (11PM). Join us in celebrating The International Day of IA!