ParkLake Mall

As you well know, I‘ve written before about the beautiful Romanian traditional blouse called IA … This time it’s the story behind the scene of creating The Amazing Vintage Romanian IA Exhibition at ParkLake. Celebrating The International Day of IA on June 24-25 2017, ParkLake Mall marketing team brought together Iulia Gorneanu and MSPS agency to prepare a very special full-weekend event.

Being at the same time longest day of the year celebrated across the globe, June 24 is also known as Midsummer, Summer Solstice or Litha (the fire festival in neopagan cultures), Adonia, St. John’s Feast Day, Jāņi, Liða / Litha, Midsommar, Ivan Kupala Day, Juhannus, Mittumaari, Alban Hefin, etc.

It’s a day when the sky opens up and let’s the charming, yet mean Sânziene (also known as Baccante, Nimphys, Fees, Naiads or Dryads) to dance till they burn the ground where they gather/ It’s the day when the two worlds, The Sky and The Earth, communicate at energetic and vibrational levels just the same way two people who truly love each other do. It’s the moment when plants get miraculous healing powers and women wear Sanziene flower wreaths on their heads.

Unique vintage Romanian IA

I shall not keep you too long reading as I would rather have you gaze at the pictures I’ve taken at ParkLake while Iulia Gorneanu and her great friends, MSPS team and myself were working on making happen a very special IA dedicated event ParkLake. It all started around 10PM and lasted until around 4AM in the morning, when we finally said “yes, this is it!”.

We assembled a customized 3 meter high aluminum construction and secured it, so it can hold over 35 Romanian traditional IAs dating back to the beginning of the XXth century. And it only took 8 people to do this, great dedication and much attention to detail. Iulia is a perfectionist, so make no mistakes, assembling the metallic display support was far easier than choosing and arranging the IAs. With a collection of more that 50 vintage Romanian IAs to choose from, we had to be extremely picky, so we can show the different types of symbols, patterns and IA models covering all Romanian ethnographic regions.

These wonderful handmade embroidered IAs are part of Iulia Gorneanu’s personal collection. Putting together piece by piece such a vintage Romanian IA collection is quite extraordinary! Each one of these IAs has a story behind and I’ve listened many of them. It’s just captivating! With a soft voice, big blue eyes and very gentle touch, you can actually feel the love Iulia has for the Romanian traditional blouse. These wonderful IAs have been collected with great diligence, fitted and cared for with great love that such creations born around 1900-1940 deserve. And Iulia’s mom put huge efforts in helping her keep the IAs’ beauty.

Sacred geometry

Many of these IAs are extremely difficult to see and those familiar with the sacred geometry or with the traditional costumes from other parts of the world will not be surprised to discover that the signs and symbols are sometimes identical.

Reinterpreting the traditional …

For years Iulia Gorneanu is known for being an IA curator, creative director and fashion stylist showing and teaching women how to reinterpret in a modern registry the different elements of the Romanian traditional costume. She’s also known for her long-term collaboration with some well-known Romanian designers. Fortunately, this weekend (June 24-25), if you visit ParkLake mall in Bucharest, you’ll see exactly what I’m talking about… in the meantime, just for you, my dear readers, a small incentive to get you out of the house! Credits and applauses got to photographers Ciprian Strugariu and Cristian Floriganta, Art Director Alin Galatescu and proud IA collector Iulia Gorneanu.

Vintage Romanian IA @ ParkLake

and celebrate the International Day of IA

I do hope this story will convince you to visit ParkLake Mall in Bucharest with your friends and family and enjoy all the things that a large team of dedicated people put together for you, so you can properly celebrate International Day of IA with your family… and if your are not convinced yet, allow me to summarize below why you should spend few hours at ParkLake this weekend:

• Iulia Gorneanu’s vintage Romanian IA collection
• Photo Exhibition – see how you can reinterpreting the traditional clothing in a modern context; don’t miss the chance the see some first-time ever shown pictures of old folk costume elements combined with modern clothing pieces; credits go to….
• Free make-up and hair braids (2-8PM) – take your IA, go to ParkLake main area and Kendra beauty magicians will give you a millions bucks look;
• Photo-booth (2-8PM) – great moments must be preserved, so once you’re done with the makeup, go and get your free picture and take it home with you;
• deDor boutique corner – shop really authentic IAs, vintage Romanian clothing and
• Creative workshops for kids (4-8PM, Saturday and Sunday) – where they will learn how to make their own toys and create various accessories and objects with Romanian elements;
• Romanian traditional music – (6-8PM, Saturday and Sunday) – listen and dance the Romanian way with Silviu Biris and Diana Matei, two great singers and entertainers.

All above events will take place at ParkLake, Main Square area. The exhibitions are open to the public starting 10AM till closing time (11PM). Join us in celebrating The International Day of IA!