content strategy

Brand identity & e-commerce gift shop launch

10 Ceruri represents a strategic branding journey rooted in vision and purpose. It illustrates how clarity, creativity, and consistency can elevate a business into an inspiring story of growth.

Celebrating women’s voices through a vibrant, heartfelt identity that inspires connection, growth, and authenticity.

Failing to understand content is one of the top challenges companies of all sizes face today. I have seen cases where managers referred to the “content fiasco” and the reasons …

Discover how I helped Discovery launch Pets of Champions, a digital MVP built in just 60 days to engage pet lovers and boost brand impact.

World IA Day is back in Romania, only this time it happens in Iasi!  So, if you are passionate about information architecture and content strategy, you should book this date …

In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this …

If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn’t benefit the same treatment. This post is all …

Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve …

Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, …

The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was! Located in of the …

From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, …

I shall start today’s content story with a short reminder. Great user experiences are created through branding, content, functionality and usability. What we fail to realize is that when neglecting …