Failing to understand content is one of the top challenges companies of all sizes face today. I have seen cases where managers referred to the “content fiasco” and the reasons behind this claim were many, spicy, funny and painful altogether. Personally, I do love everything that has to do with content. Spending many years as …
We know great user experience are created through branding, content, functionality and usability. What we fail to realise is that when neglecting content, the chances to have a successful digital project decrease dramatically. Let’s see why this happens and what you can do to avoid such situations.