Humor was a way of rebellion and survival at the same time. An escape of the mind and soul, a way of coping with all those absurd and restrictions imposed by a communist regime who did not care about its own people.
The brief story of how the Romanian IA turned from an ethnic blouse into a fashion icon. Yves Saint Laurent, Tom Ford, Oscar de la Renta, Emilio Pucci, Philippe Guilet, just to mention a few, found a genuine source of inspiration in the Romanian traditional folk costume. Truth to be told, it all started with Matisse’s paintings and French Designer Paul Poiret.