We know great user experience are created through branding, content, functionality and usability. Yet, what content actually is? Well, Content is a business asset. It the lifeblood of any company regardless of its size. s not a product, it’s a feature. Without it, your product or service does not exist. Content helps you describe what your products do to make your customers’ lives easier.
Also, what we fail to realise is that when neglecting content, the chances to have a successful digital project decrease dramatically. To make sure this does not happen, creating a content strategy is one of the strategic direction of a digital strategy. But having a healthy content strategy takes time, resources and a long-term commitment.
