There’s a certain kind of magic in Italian sartorial fashion — the precision, the elegance, the quiet confidence of true craftsmanship. I was lucky enough to witness it firsthand when I was asked to assist in recruiting a MARKETING MANAGER for a luxury fashion brand that embodies those very qualities: exceptional tailoring and an unwavering dedication to beauty in every detail.
Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.
— Iris Apfel
Fashion icon & Designer
Step into a world where couture artistry meets masterful craftsmanship — where gifted tailors and fashion consultants help every individual discover their truest sense of style.
We’re seeking a Marketing Manager to lead the strategic and creative growth of our bespoke fashion house, where artistry meets individuality and where each design is a narrative woven by hand and heart. If you thrive in high-end fashion environments and love shaping brand stories that inspire, this is your opportunity to make your mark.
Craft the narrative of timeless style. Become part of this sartorial story.
Your Main Role
As the Marketing Manager, you will be the driving force behind our brand’s visibility, identity, and growth. This role blends creative storytelling, luxury branding, and strategic leadership to position our bespoke costume line and premium brands as market leader in the fashion industry. You will craft and execute innovative marketing strategies that capture the imagination of our audience — from business professionals and stylists to individual clients seeking one-of-a-kind couture. Just as well, you will be the one designing and implementing an integrated strategy linking physical and digital channels to deliver a seamless and consistent customer experience. Consequently, this role calls for both creative flair and strategic acumen — an individual who can merge aesthetic storytelling with measurable business growth.
KEY RESPONSIBILITIES of the Marketing Manager
BRAND STRATEGY & POSITIONING
- Develop and implement a marketing strategy that reflects the brand’s artistic vision and bespoke craftsmanship.
- Build and strengthen brand identity across all channels, ensuring consistency in tone, imagery, and message.
- Analyze market trends, consumer behavior, and competitor developments to identify new opportunities for brand growth and adapt campaigns and maximize their impact.
DIGITAL MARKETING & CONTENT MANAGEMENT
- Manage social media presence (Instagram, Pinterest, TikTok, etc.) to engage audiences with storytelling-driven content.
- Lead content creation — from videos and behind-the-scenes footage to blog articles and newsletters.
- Optimize website performance, SEO, and digital ad spend for maximum ROI.
CAMPAIGN MANAGEMENT
- Plan and execute seasonal campaigns, fashion showcases, and product launches.
- Collaborate with designers, photographers, and stylists to produce compelling visual content.
- Oversee digital advertising, influencer partnerships, and PR initiatives to maximize visibility.
CUSTOMER EXPERIENCE
- Oversee marketing actions across retail, e-commerce, social media, and CRM to ensure continuity between different touchpoints.
- Optimize the customer journey by personalizing the experience and leveraging consumer data to refine segmentation and loyalty strategies.
- Manage third party business relationships such as agencies, creative work providers and various service suppliers.
CLIENT ENGAGEMENT & EVENT MANAGEMENT
- Develop marketing initiatives that attract high-value clients and relevant partnerships in mass-media, film, fashion, etc.
- Coordinate trunk shows, exhibitions, and VIP fittings to showcase the brand’s artistry.
- Build relationships with media, influencers, and industry professionals to enhance brand reputation.
BUSINESS PERFORMANCE & MANAGEMENT
- Monitor KPIs, campaign performance, and ROI across all marketing channels.
- Prepare regular reports and insights to guide strategic decision-making.
- Manage marketing budgets and allocate resources effectively.
QUALIFICATIONS & SKILS
In a world where craftsmanship meets elegance and creativity, we’re looking for marketing professionals who understand that fashion is more than trends — it’s storytelling. The right candidate will balance artistry with strategy, guiding the brand presence with authenticity, innovation, and purpose. Below are the key qualifications and skills essential for success in this position.
- Bachelor’s degree in Marketing, Fashion Marketing, Communications, or related field.
- 7+ years of marketing/brand communication experience, ideally within fashion, luxury goods, or full-service agency.
- Solid understanding of customer expectations and dynamics of the fashion and luxury market.
- Strong understanding of brand storytelling, digital strategy, and customer journey mapping.
- Attention to detail and a good eye for visual aesthetics and design.
- Exceptional written and verbal communication skills, leadership, and project management skills.
- Creative mindset with an appreciation for design, couture, and craftsmanship.
- Proficiency in customer segmentation, marketing analytics, social media management, and CRM tools.
- Ability to work independently with limited supervision from the CEO or shareholders.
We consider a BIG PLUS the following:
- Proven track record of delivering innovative PR, social media campaigns that drive long-term results.
- Working knowledge of Google Analytics and relevant social media ads managers.
WHEN APPLYING for this position:
- Please provide contact details for 2-3 professional references.
- For each reference, we require the following information: Full Name of Reference Contact, Current Position Title & Company, Your Working Relationship: (e.g., Direct Manager, Colleague, etc.) and the time period you worked together, Phone Number and Email Address.
Contact
Send Your CV
anamaria.bogdan@kapitalhr.com
I shall do my best to get back to you within the next 24 working hours.
No email will remain without an answer! Thank you!
Ana
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