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EuroIA 2015

  • Meliã Galgos Hotel Calle de Claudio Coello, 139 Madrid 28006 Spain (map)

“Eventually everything connects — people, ideas, objects – the quality of the connections is the key to quality.” (Charles Eames). 

The 11th European IA Summit, Europe’s leading Information Architecture and User Experience conference, will approach a wide range of subjects – from hard-core search strategies to more general user-experience topics.

The quality of IA

The main theme of the conference is the quality of information architecture. The key questions to be asked and given answers to in Madrid on September 24-26 at EuroIA 2015 are:

  • Is quality a way of measuring output according to a set of standards? Or is it something deeper – a “quality of thinking” and approach that persists in the face of change?
  • How have the methods, techniques and tools of IA/UX adapted to the requirements of modern software design and which are the ones that are most useful in everyday working practice?
  • What standards should we use to measure the quality and consistency of the work we produce?
  • How does the work that is being done today compare with that of the recent past
  • What does this tell us about the persistence of knowledge or indeed the opposite
  • While information technology becomes a pervasive layer of our reality, which new qualities of IA and information design will we be asked for?

Topics & Speakers

To mention just some of the speakers presenting at EuroIA in Madrid: 

  • Dan Ramsden (Creative Director for UXA, BBC) - Taxonomies, tags and trajectories: Designing information architecture at the BBC
  • Ray Gallon (cofounder The Transformation Society) - Uncovering The Hidden Source of Value
  • Olga Revilla and Olga C. Santos (UNED) - The challenge of personalizing experiences: From humble cookies to the scary Big Data
  • Christina Spencer and Matthew Martin (ITHAKA) - User Insights, Data Driven Design, and Stakeholder Buy In: A Case Study in Mobile StrategyStijn Van De Vyver - Beyond the KPI Dashboard: Measuring the Quality of IA
  • Agnieszka Maria Walorska (Founder, Creative Construction Heroes GmbH) - Death and UX? Digital Afterlife and Digital Legacy

I have to add the fact there are some really interesting workshops you can attend. I've noticed those of Eric Reiss (Usable Usability - A Simple, Effective Roadmap for UX Team Members), Andrea Resmini (Rebuild Your Craft - How Architecture, Videogames, and Filmmaking Can Help us Create Compelling Experiences in Blended Spaces), Peter Vermaecke, Koen Peters(Design Tools for Systems Thinking) and Milan Guenther & Dennis Middeke (Enterprise Design in Practice). 

More speakers, topics and workshops, on EuroIA website.


You can purchase individual days according to your budget and available time: Choose tickets to attend only one, two or all three days.


Earlier Event: September 17
Robin Sharma
Later Event: September 26
New York City Usability Week