Information Architecture & User Experience

Information Architecture (aka IA) – an art and a science that does its best to organize websites so that users, no matter how technically skilled they are. It helps them find exactly what they are looking for. IA is the mandatory phase of the construction of any successful digital project aimed at helping us to sell our ideas efficiently. In other words, IA ensures a simple design and a set of complex interactions aimed at guiding our potential consumers on certain routes, offering relevant experiences to them. Hopefully, these routes are measured by the achievement of well-defined goals.

The studies conducted throughout the years by Nielsen Group pointed out that 10% of the total tasks that a user must carry out yearly fail due to a faulty IA. So, maybe such data will give one good reason to learn more about Information Architecture.

WIAD 2017 arrives in Iasi!

World IA Day is back in Romania, only this time it happens in Iasi!  So, if you are passionate about information architecture and content strategy, you should book this date — February 18, 2017. Hurry up and register now!

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Why Clients Should Care about Information Architecture

In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example.   

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Remembering WIAD 2014 Bucharest

Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.

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WIAD 2013 Bucharest

The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was! Located in of the…

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World IA Day 2012 – How It All Started

Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter.  It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.

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Multiple Personality Brands

My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony! 

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Humour & Happiness @ WIAD2015

Tudor Muscalu and Eugen Erhan’s story shared @WIAD2015 Bucharest is the living proof of how success follows when you stay true to yourself. It’s all about how mixing authenticity, passion, persistence and talent brought FredoPid’jin international success.

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