Category: Content & IA

WIAD2017 arrives in Iasi!

World IA Day is back in Romania, only this time it happens in Iasi!  So, if you are passionate about information architecture and content strategy, you should book this date — February 18, 2017. Hurry up and register now!

Content

Content Brings Your Brand to Life

If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn’t benefit the same treatment. This post is all about why you should pay attention to your content. 

design

Design, UX Checklist, Team Morale and Impactful Websites

Few interesting articles I’ve come across in the past weeks about design; from design checklists to emotions to design team morale and product quality and why emotions are key to impactful websites. 

Writing for web

Writing for Web – My Top 7 Favorite Nielsen Articles

Writing for the web is one topic I love to talk about. This time I’ve chosen 7 personal favorite articles from Norman Nielsen Group. Although some were published few years ago, the learnings and advices he has been given still apply today. 

Content news

Back to Content News

Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve came across three interesting articles related to content, so I’m sharing them with you hoping you’ll find them useful. 

Why Clients Should Care about Information Architecture

In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example.   

World IA Day 2012

Remembering World IA Day Bucharest 2012

Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter.  It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.

WIAD2014 Bucharest

WIAD2014 Bucharest

Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.

Cosmote.ro - UX case study

From Green Cosmote to Magenta Telekom

From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, usability, content strategy and user experience. 

Multiple Personality Brands

Multiple Personality Brands

My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony!