IAB MIXX Awards, the only International Competition for Digital and Interactive Marketing in Romania, recently announced the shortlisted campaigns. The clock is ticking and tomorrow will see the big winners! Awarding ”The Never Made Campaigns” …
World IA Day is back in Romania, only this time it happens in Iasi! So, if you are passionate about information architecture and content strategy, you should book this date — February 18, 2017. Hurry up and register now!
Digital Strategies for Business: Leading the next-generation enterprise program at Columbia Business School focuses on how managers can innovate new strategies and business models to enable their organisation to thrive in the digital age.
If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn’t benefit the same treatment. This post is all about why you should pay attention to your content.
Writing for the web is one topic I love to talk about. This time I’ve chosen 7 personal favorite articles from Norman Nielsen Group. Although some were published few years ago, the learnings and advices he has been given still apply today.
Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve came across three interesting articles related to content, so I’m sharing them with you hoping you’ll find them useful.
In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example.
Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter. It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.
Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.