Welcome to BrandDigital Narratives, where I invite you to explore the art and science of building meaningful brand experiences and purposeful digital transformation projects. Here, we dive into branding, digital design, Information Architecture (IA), User Experience (UX), and strategic storytelling — showing how each discipline intersects to shape cohesive, engaging, and memorable brands. Whether it’s crafting a visual identity, designing seamless digital interactions, or creating content that resonates, we uncover the ideas, processes, and insights that bring brands to life.
But even the best strategies and designs fall short without the right people driving them. That’s why we also explore the human side of building brands — from recruitment and fostering a team with shared values, to people management, internal communication, and cultivating a company culture where creativity, strategy, and collaboration thrive. Because meaningful brand experiences start from within.
Here’s to us all doing our best to turn ideas into meaningful and purposeful brand and people connections.
From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, usability, content strategy and user experience.
My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony!
Tudor Muscalu and Eugen Erhan’s story shared @WIAD2015 Bucharest is the living proof of how success follows when you stay true to yourself. It’s all about how mixing authenticity, passion, persistence and talent brought FredoPid’jin international success.
I shall start today’s content story with a short reminder. Great user experiences are created through branding, content, functionality and usability. What we fail to realize is that when neglecting…
Romania joins for the fourth time the global IA community by organizing World IA Day. A day of sharing knowledge about Information Architecture, digital content and user experience.