World IA Day 2021 Is All about Curiosity
Not long ago the global amazing volunteer team announced World IA Day 2021 theme! So, next year, on February 27, information architecture shapers will talk about Curiosity. What does curiosity…
We know great user experience are created through branding, content, functionality and usability. Yet, what content actually is? Well, Content is a business asset. It the lifeblood of any company regardless of its size. s not a product, it’s a feature. Without it, your product or service does not exist. Content helps you describe what your products do to make your customers’ lives easier.
Also, what we fail to realise is that when neglecting content, the chances to have a successful digital project decrease dramatically. To make sure this does not happen, creating a content strategy is one of the strategic direction of a digital strategy. But having a healthy content strategy takes time, resources and a long-term commitment.
Information Architecture (aka IA) – an art and a science that does its best to organize websites so that users, no matter how technically skilled they are. It helps them find exactly what they are looking for. IA is the mandatory phase of the construction of any successful digital project aimed at helping us to sell our ideas efficiently. In other words, IA ensures a simple design and a set of complex interactions aimed at guiding our potential consumers on certain routes, offering relevant experiences to them. Hopefully, these routes are measured by the achievement of well-defined goals.
The studies conducted throughout the years by Nielsen Group pointed out that 10% of the total tasks that a user must carry out yearly fail due to a faulty IA. So, maybe such data will give one good reason to learn more about Information Architecture.
Not long ago the global amazing volunteer team announced World IA Day 2021 theme! So, next year, on February 27, information architecture shapers will talk about Curiosity. What does curiosity…
Failing to understand content is one of the top challenges companies of all sizes face today. I have seen cases where managers referred to the “content fiasco” and the reasons…
Writing for the web is one topic I love to talk about. This time I’ve chosen 7 personal favorite articles from Norman Nielsen Group. Although some were published few years ago, the learnings and advices he has been given still apply today.
Information Architecture – an art and a science that does its best to organize websites so that users, no matter how technically skilled they are, find exactly what they are looking for.
World IA Day is back in Romania, only this time it happens in Iasi! So, if you are passionate about information architecture and content strategy, you should book this date — February 18, 2017. Hurry up and register now!
In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example.
If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn’t benefit the same treatment. This post is all about why you should pay attention to your content.
Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve came across three interesting articles related to content, so I’m sharing them with you hoping you’ll find them useful.
Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.
The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was! Located in of the…
Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter. It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.
From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, usability, content strategy and user experience.
My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony!
Tudor Muscalu and Eugen Erhan’s story shared @WIAD2015 Bucharest is the living proof of how success follows when you stay true to yourself. It’s all about how mixing authenticity, passion, persistence and talent brought FredoPid’jin international success.
I shall start today’s content story with a short reminder. Great user experiences are created through branding, content, functionality and usability. What we fail to realize is that when neglecting…