Welcome to BrandDigital Narratives, where I invite you to explore the art and science of building meaningful brand experiences and purposeful digital transformation projects. Here, we dive into branding, digital design, Information Architecture (IA), User Experience (UX), and strategic storytelling — showing how each discipline intersects to shape cohesive, engaging, and memorable brands. Whether it’s crafting a visual identity, designing seamless digital interactions, or creating content that resonates, we uncover the ideas, processes, and insights that bring brands to life.
But even the best strategies and designs fall short without the right people driving them. That’s why we also explore the human side of building brands — from recruitment and fostering a team with shared values, to people management, internal communication, and cultivating a company culture where creativity, strategy, and collaboration thrive. Because meaningful brand experiences start from within.
Here’s to us all doing our best to turn ideas into meaningful and purposeful brand and people connections.
Few interesting articles I’ve come across in the past weeks about design; from design checklists to emotions to design team morale and product quality and why emotions are key to impactful websites.
If branding, online services, UX, usability or new technologies are topics very often talked about within the Romania digital industry, content doesn’t benefit the same treatment. This post is all about why you should pay attention to your content.
Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I’ve came across three interesting articles related to content, so I’m sharing them with you hoping you’ll find them useful.
Bucharest story of World Information Architecture continues with its third edition. The main theme of the event – how information architecture can positively influence the quality of the users interactions with smart, intuitive interfaces and interactions.
The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was! Located in of the…
Personally, the first time I came across IA was back in 2000, when I joined OglivyInteractive Romania as an online copywriter. It sounded a little bit scary, yet it was so inviting that I started paying attention and explore the unknown territory of Information Architecture.
From Green to Magenta—third lesson learned at WIAD2015 Bucharest and is all about what it takes to create happy user experiences. A great real-life story from Grapefruit about information architecture, usability, content strategy and user experience.
My second lesson on happiness learned at WIAD2015 Bucharest has everything to do with digital content and how multiple personality brands fail to manage it. A story told by MakeSense team with humour and irony!
Tudor Muscalu and Eugen Erhan’s story shared @WIAD2015 Bucharest is the living proof of how success follows when you stay true to yourself. It’s all about how mixing authenticity, passion, persistence and talent brought FredoPid’jin international success.
I shall start today’s content story with a short reminder. Great user experiences are created through branding, content, functionality and usability. What we fail to realize is that when neglecting…
Romania joins for the fourth time the global IA community by organizing World IA Day. A day of sharing knowledge about Information Architecture, digital content and user experience.